This week someone sent a Tweet to President Trump using the Twitter handle of @McDonaldsCorp. The Tweet read “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.
The McDonald’s corporation quickly deleted this Tweet, and stated that their Twitter account was compromised.
While it is quite obvious that McDonald’s would not intentionally send this type of message to one of the most “Fast Food Friendly” Presidents the country has ever had, they are still responsible for not keeping control of their social media credentials.
It is likely that the fast response by @McDonaldsCorp has prevented a Twitter war, excessive negative publicity, or angry feedback from McDonald's customers and Trump supporters.
Would your organization be as lucky if your social media accounts were accessed by cybercriminals or other mischief makers?
The credentials for your social media accounts should be handled with the same care as you would give to your bank account or ATM pin. Don’t grant access to these accounts to just anyone. Have strict controls in place to ensure that your employees or contractors do not accidentally post messages intended for their personal accounts, to the Twitter, Facebook, Instagram, or other social media accounts that you use to represent your organization.
The wrong kind of statement expressed on social media could cost your organization dearly. It can alienate your members, and/or clients, and generate the wrong kind of media attention.
You also DO NOT want to get into an unintentional Twitter war with our Commander-in-Chief…