The Hilltop Blog

It's possible that you've never inspected one of the most popular ads for your business. A default Google Local Business Center listing likely exists for every business and organization. That listing is what shows up on Google searches and Google maps, both of which are increasingly used by people on the go thanks to the proliferation of smart phones like the iPhone.

After a few steps to claim your listing -- by going through a short verification process -- a listing can be customized with a description and hours, even photos and video. New features report back how many times people are requesting directions and from where potential customers are coming.

Google suggests the following tips:

• Include optional information like images and videos to help your listing stand out.
• Add information like opening hours, payment types, and additional details to help users choose among search results.
• Make sure that the location of your business on the map is correct so users can find you. Remember, you can always drag the map marker to the exact location of your business.
• Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results.
• Of course, be sure that your business name, physical address, and phone number(s) are correct in your business listing.